Overview Video

https://www.loom.com/share/2f2baac2d133424d9446e26afea0aa50

Shopify Overview

AD Spend Total: £6,614.17

Revenue Generated From Ads Platform ~ 180 days: £49,067.4

Profit: £17,919.53

ROAS: 7.41

Additional Revenue Outside Of Shopify:

AD Spend Total: £3,500

Bigger Buyer Funnel: £45,000

Custom Orders: Un-calculated

Whatsapp Message:

Ad Account Overview

Key Points:

• CPM Is very low, in comparison to other markets, this allows us to reach more people overall cheaply, this allows us to test with smaller budgets and help identify the best performing ads in relation to CPA.
• CPA Averaging £68.63, this means at the minimum you want to spend at least double that on a testing ad set level, now because CPA is so high this means we can only really test 3 ads at a time. Reason being that our average daily spend was £80 per day, so because the spend to CPA ratio was so low, we can only test a little at a time.
• Because this the business model is so niche, only the lookalike of their followers worked, this is because it’s a very small sub-sect of people who buy from BTB vintage wholesale.
• Retargeting for this niche did really well generate us the lowest CPA but was not scaleable as the niche was so small